I have written before about the threat to the income charities make from telephone fundraising. But the argument that charities should be allowed to call members and supporters who are signed up to the Telephone Preference Service (TPS) has been lost. From now on, charities will be unable to call people registered with the TPS unless they have explicitly given consent, i.e. notified the charity that they are happy to be called.
This means that some charities will no longer be able to speak to 70-80% of their donors and charity income will drop by an estimated £40 million a year. Ultimately it is not charities which will suffer; it is the causes and people for which we exist.
With less telephone fundraising, the quest to find an unobjectionable way to ask people for money will go on. One reason telephone fundraising caught on was that it was relatively low cost, meaning more money went to beneficiaries. Any suggestions of alternative fundraising channels – cost-effective and inoffensive – are welcome.
Charities will find other ways to raise money, but the existential crisis of the charity sector looks set to continue. Continue reading ‘Charities need to defend themselves’